New Voice Media

Case Study: Digicom Satellite’s Website Enhancement

admin — Tue, 25 Oct 2011 20:17:17 +0000

Like its competitors, Digicom Satellite built a retail Website a few years ago and loaded it with content that it needed to compete in the fast-growing dish TV market. Products and services? Check. Enticing offers? Check. Contact information? Check. Initially, the Website performed well by satisfying customer requests for information. Most sales were driven by newspaper [...]

Case Study: Digicom Satellite’s Website Enhancement is a post from: New Voice Media

Apple Markets iCloud as Simple, Seamless Tech Perk

admin — Mon, 10 Oct 2011 19:54:26 +0000

Once again Apple tops this week’s tech news with the official launch of iCloud. The iCloud service further cements Apple’s monopoly on all things digital. By seamlessly integrating several high-use applications on multiple Apple gadgets, the company makes it easier for consumers to go “all Apple all the time”. It’s a good thing Amazon and [...]

Apple Markets iCloud as Simple, Seamless Tech Perk is a post from: New Voice Media

Why the Kindle Fire Will Take a Slice Out of Apple’s Pie

admin — Wed, 05 Oct 2011 15:33:41 +0000

Editor’s update: Yesterday’s death of Apple co-founder Steve Jobs is a dark day for tech fans worldwide. Our thoughts and prayers are with the Jobs family. The Apple brand and its family of products are nothing less than marketing royalty. Flaunting culture-changing Mac computers, iPods, iPhones, iPads, iTunes and more, Apple has left most competitors [...]

Why the Kindle Fire Will Take a Slice Out of Apple’s Pie is a post from: New Voice Media

Half of U.S. Adults Now Use Social Media; Facebook Advertising Doubles

admin — Sun, 25 Sep 2011 19:05:06 +0000

OK, so maybe you’ve avoided joining Facebook, LinkedIn, Twitter, MySpace and their imitators. I understand. Not everyone wants to go public with their lives. Until recently, you were in good company. But the ranks of non-social (unsocial?) media users is dwindling. According to a new survey released by Pew Research, for the first time ever, 50% of all [...]

Half of U.S. Adults Now Use Social Media; Facebook Advertising Doubles is a post from: New Voice Media

Advertising Shift to Digital Media Is Contagious

admin — Mon, 19 Sep 2011 17:30:18 +0000

Last night I watched Contagion. It was a engaging movie, but what really grabbed my attention was when blogger Alan Krumweide (Jude Law) tried to sell his scoop to a newspaper, he was told the paper no longer had a budget for freelancers. Krumweide became irate, accused the paper of stealing his concept, and left shouting that [...]

Advertising Shift to Digital Media Is Contagious is a post from: New Voice Media

Music Marketing and PR Strategies

admin — Tue, 13 Sep 2011 13:40:49 +0000

I’ve learned a lot about marketing strategy by following the launch of music artist Jessa Anderson’s new CD, Not Myself Anymore. Mostly what I’ve learned is that every market requires unique tactics that cannot be ignored. Let me start by disclosing that Jessa is my daughter and has been a performing artist for about four [...]

Music Marketing and PR Strategies is a post from: New Voice Media

Seven Creative Writing Tips to Combat Marketing Vapor Lock

admin — Fri, 02 Sep 2011 14:52:48 +0000

So you are ready to write that press release, catalog copy, or Web post. You know you need a hook, but the ideas just are not flowing. As your brain idles, vapor lock ensues, and you see the minutes ticking away on your day. For your marketing strategy to come alive, you need to generate creative [...]

Seven Creative Writing Tips to Combat Marketing Vapor Lock is a post from: New Voice Media

Should Your Company Launch an App?

admin — Mon, 29 Aug 2011 16:16:27 +0000

Since Apple released the iPad 14 months ago, it seems the world has gone app-crazy. If you are a small- or medium-size company, do you need your own app? Do you risk becoming irrelevant if you don’t have an app? Apps can be time-consuming to develop and expensive to launch. Then there is the [...]

Should Your Company Launch an App? is a post from: New Voice Media

Need to Generate Leads?

admin — Fri, 26 Aug 2011 08:00:47 +0000

The Most Powerful Marketing Lead-Generation Tool Is… Print advertising is known for its image- and awareness-building. Many surveys show that print advertising remains the most trusted form of advertising. But what if you want to generate leads? Print isn’t the answer. According to a new research study conducted by Advertising.com, the most effective lead-gen marketing [...]

Need to Generate Leads? is a post from: New Voice Media

How’s Your Marketing? Risk-Taking or Risk-Adverse?

admin — Thu, 25 Aug 2011 16:32:56 +0000

Every so often, a gutsy marketing campaign captures the imagination of the masses and gets rave reviews. Sometimes those campaigns even sell the featured product. One such breakthrough campaign is for the Chrysler 300. During the 2011 Super Bowl, stodgy old Chrysler Corp, the weakest of the “Big Three” domestic automakers, debuted a commercial that [...]

How’s Your Marketing? Risk-Taking or Risk-Adverse? is a post from: New Voice Media